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DIVISION
AVENUE BUSINESS ASSOCIATION 2011 GOALS
1. IMPROVE THE AESTHETICS OF THE DIVISION AVENUE
AREA
a.
Go to other
communities—and to other business associations to
see how we can improve our association
b.
Increase/Improve
the planter program
i.
Expand upon BRT Station landscaping if
provided
ii.
Plant perennials in other locations
iii.
Develop a plan for financing—apply for grants
iv.
Place more planters along the Avenue, and
benches, etc.
c.
Increase
financial resources available—grants, tax capture
programs, etc. Contact colleges such as GVSU to get
interns to assist businesses in identifying
resources for improvement
d.
Continue clean
up efforts
e.
Participate in
Artprize; look at purchasing art for some location
within the DABA district
2.
STAY IN TOUCH WITH CITIES ON ISSUES THAT
IMPACT DIVISION
a.
Sign Ordinance
b.
Lighting
c.
Property
maintenance
d.
Patrol of area
3.
IMPROVE SAFETY OF THE AREA
a.
Promote police
patrol by bicycle
b.
Discuss use of
lights with the city
c.
Get police
endorsement of brighter lights
d.
Get lighting
information from other communities
e.
Have Mayor and
Council come out at night so that they understand
the lighting issue
f.
Patrol of area
by business owners
4.
CONTINUE ADOPT-A-BLOCK PROGRAM
a.
Maintain a list
of participants and phone numbers
b.
Contact participants for
Adopt-A-Block to clean area when necessary
5.
PROMOTE THE DIVISION AVENUE
AREA
a.
Continue running
the Comcast commercial
b.
Have Comcast
people come in and discuss commercial/updates
c.
Seek more
sponsors of the Comcast commercial
d.
Promote
positives of the Avenue in the media—Contact media
anytime an business expansion or any positive event
takes place
6.
MEMBERSHIP
a.
Increase
membership to 65
b.
Encourage the
active participation of membership at monthly
meetings
c.
Increase members
from 44th to 54th Street
d.
Promote benefits
of membership—networking, neighborhood watch
etc.
e.
Increase
diversity of members—Asian and Spanish populations
f.
Involve the
residents in the area by advertising meeting
information in stores, schools, etc.
g.
Place posters
within businesses indicating the accomplishments of
DABA
h.
Have more
members present at DABA meetings
7.
PREPARE FOR THE BRT
a.
Become more
vocal in promoting the financial benefits of the BRT
for the area
b.
Become involved
and understand the new zoning regulations pertaining
to the BRT and transit oriented development
c.
Participate in
additional meetings regarding other station
locations such as 44th Street, 36th
Street, 28th Street, etc.
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Division
Avenue
In
memory of David Lance Roberts. Thank you for all that you have done for the DABA.